Interview of the Week: Gaia Banovich & Jessica Paindiris, Co-Founders of The Clarion List

What is The Clarion List?

The Clarion List is the leading directory of art service providers with ratings and reviews. We serve both new and experienced collectors seeking to hire the art service professionals who best fit their particular needs.

Our goal is very simple: to add transparency to the art market and to change the established, inefficient, “word-of-mouth” system of sourcing art market professionals. We have worked diligently to create – and will continue to grow – a comprehensive online database that is up-to-date, searchable, sortable and accessible to everyone with an interest in the art market.

Who uses The Clarion List and which locations do you cover? 

We currently serve the NYC, Miami and Los Angeles markets, with many more markets coming soon. In those three markets alone, we have 1,800+ listings across 19 art service categories, including consultants, appraisers, conservators, funds, law firms, insurance providers and brokers, lenders, private dealers, logistics & storage companies, e-commerce platforms, art leasing firms, recruiters, auction houses and more.

The Clarion List has a very dedicated following of art collectors, art market professionals, artists, and other art market enthusiasts. Many are discovering art service providers for existing needs, bookmarking our site for future needs, and returning to read our informative blog about the business of art on a regular basis.

How can The Clarion List be used by Collectrium clients?

Collectrium clients can discover art service professionals by searching our directory. Search results can be refined by location (even including neighborhood), art specialty, years of experience and company size. They can bookmark listings for later review and contact providers directly from The Clarion List – very easy and efficient!. They can also leave feedback on their experience with art professionals (either from the client or a colleague perspective) on our list by writing a review.  Reviews may be made anonymously, thereby giving everyone a platform to share their experiences honestly and help us add transparency to the often opaque art market.

For Collectrium clients who are advisors or galleries, they should be sure to claim their listing in order to better stand out on the List. They can then add a logo, images, video, company description and additional information to highlight to potential clients

Our blog is also a great resource to visit frequently, as we post both exclusive content about servicing art, as well as the best curated content about art collecting & caring for a collection. In short, The Clarion List is one-stop online resource for “who’s who” in the art services market and interesting content on topics about the business of art.

What have you found to be the latest trends in the art services sector?

A major trend is art services going online. Some new companies – including art consulting and appraising firms – have moved the majority of their services online, no in-person meeting or phone conversation required. Other companies who have traditionally primarily relied on in-person connections are adding online components for the first time (for example, private dealers adding e-commerce function to their websites). Collectrium is nicely positioned to take advantage of this online trend and effectively serve clients worldwide.

What attracted you to Collectrium?

Collectrium brings smart technology to art collection management. The Clarion List’s audience is global; Collectrium likewise offers desktop or mobile options to clients around the world.

In addition to the many features available to galleries, advisors and collectors, we appreciate Collectrium’s commitment to privacy and security. Encryption is very important in today’s market as hackers become more skilled; it is important that a database of art inventories as well as price/ transaction data be kept extremely secure.

What are your thoughts on the art market becoming ever more globalized and many platforms and services moving online?  

With the globalization of the art market and more services being offered online, there are more options than ever. One does not need to settle for fair or even “good enough” service based on a single word-of-mouth referral.  It is important to do thorough due diligence when it comes to caring for art, no matter if you see your art as a passion, investment, or both. Availability of online resources and easy access makes it possible for anyone to make an informed decision. The Clarion List is a great resource for discovering art service providers for hire and reading reviews from past clients.

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