Kai Kuklinski, AXA ART CEO, on the benefits of digital services
“Digital services are enriching our relationship with clients. Collectrium helps us provide an additional collection management solution.” — Kai Kuklinski, Global CEO, AXA ART
“Digital developments within the art sector are changing the way we do business as insurers,” says Kai Kuklinski in the AXA ART lounge at TEFAF, where the specialist insurer is lead sponsor. “Technology allows us to bundle our insurance protection with ancillary services to provide seamless protection solutions for collectors globally,” Kuklinski explains. And AXA ART’s relationship with Collectrium is a prime example of that. “The partnership with Collectrium is about networking and collaborating,” he continues. “And collaborating to generate added value for clients is part of the future.”
Positive Customer Reaction
AXA ART is offering Collectrium subscriptions to selected collector clients as an added-value proposition. Kuklinski says that so far the reaction has been positive. “Collectrium’s collection management system helps our clients be more up-to-date, and that means we can discuss with them new or upgraded services.”
The biggest risk for art collections is still transport: moving works of art or collectibles from one location to another, be it between residences of private collectors, or between museums around the globe, or even garden-variety domestic house moving. “Most people are unaware of what can go wrong during transport,” Kuklinski points out. “We continue to hear heart-rendering stories of damages to important works of art which could’ve been lessened or avoided with the right information,” he commented. “This prompts us to frame our global conversations on protecting clients’ investments in collecting art. The Collectrium partnership offers us the possibility to offer clients enhanced advice on all aspects of managing art collections.”
Then there are the increasingly apparent environmental risks. “Water is especially important as a risk, as are earthquakes and brush fires”, says Kuklinski. “These kinds of natural disasters affect huge territories, and sometimes we can’t get things out.” In those cases, having a collection documented digitally and at one’s fingertips on Collectrium — complete with the location and dimensions of individual works — is a huge help to rescuers. Too often a lack of documentation creates delays, confusion and total losses.
Efficiency vs. Privacy
With all this information-sharing, one can’t help but wonder about privacy issues. Collectors — be they individuals, private companies or public museums — are not too happy to have their personal information bandied about, even in the interests of security. The answer: encrypted protection and careful analysis of exactly what is uploaded and who has access to it. “We are mindful of the client’s need for privacy,” says Kuklinski.
It all comes down to getting closer to the clients and then providing solutions that are best for them — a game plan in which Collectrium technology plays a big part. “Technology can provide additional data and insights, create efficiency gains and create a seamless, enriched customer experience,” says Kuklinski. “It helps us with customer satisfaction and customer retention. And it helps us be first in class.”